Public Supports Truth in Advertising When It Comes to Being Called ‘Doctor’

The AMA recently released new public opinion survey data to support the AMA Truth in Advertising (TIA) Campaign, which is designed to ensure health care providers clearly and honestly state their level of training, education and licensing. Read the full survey results.

The new TIA survey results confirm that patients:

  • Remain confused about which providers are trained as an MD or DO;
  • Strongly prefer that a physician perform certain medical procedures;
  • Overwhelmingly support legislation to ensure clarity and transparency in health care advertising; and
  • Agree that only licensed MDs and DOs should be able to use the title “physician.”

To ensure patients know which “doctor” is providing their care, the AMA model Health Care Professional Transparency Act:

  • Requires all health care professionals to clearly and accurately identify themselves in all writings, advertisements and other communications;
  • Requires all health care professionals to wear, during patient encounters, a name tag that clearly identifies the type of license they hold; and
  • Prohibits advertisements or websites advertising health care services from including deceptive or misleading information.

Also available for download is an updated TIA Campaign booklet including survey results, model legislation, a template op-ed, talking points and descriptions of the 21 laws adopted since the inception of the AMA TIA Campaign.

Also available for download is an updated TIA Campaign booklet including survey results, model legislation, a template op-ed, talking points and descriptions of the 21 laws adopted since the inception of the AMA TIA Campaign.

 
 

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