Choosing Wisely Campaign Celebrates Five Year Anniversary

The ABIM Foundation marked the fifth anniversary of its Choosing Wisely® campaign with an online report, Choosing Wisely: A Special Report on the First Five Years, which recounts the campaign’s success in raising awareness and implementing changes to reduce overuse of tests and treatments. The Choosing Wisely campaign has grown to include more than 80 medical specialty society partners and more than 525 specialty society recommendations on overused tests, treatments and procedures.

Thanks to a grant from the ABIM Foundation in 2015, the North Carolina Medical Society (NCMS) has been working with the North Carolina Healthcare Quality Alliance (NCHQA) and Duke Medicine and Cornerstone Health Care to reduce the use of:

  • antibiotics to treat viral infections in adults;
  • DEXA scans to measure bone density in women younger than 65 and men younger than 70;
  • carotid artery stenosis screening in asymptomatic patients; and
  • annual Pap tests for women between the ages of 30 and 65.

Duke Medicine and Cornerstone Health Care each implemented three Choosing Wisely recommendations seeking to reduce the targeted tests and treatments by 20 percent over the three years of the grant and have realized positive results thus far. In addition, the NCMS, Blue Cross Blue Shield of North Carolina and the State Health Plan for Teachers and State Employees have launched complementary efforts to educate clinicians and consumers in North Carolina about the Choosing Wisely campaign.

The latest ABIM Foundation report includes updates on the success of its North Carolina grantees in North Carolina and video testimonials about the impact of the Choosing Wisely campaign.


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