“The new policy outlines a number of considerations physicians should weigh when building or maintaining a presence online,” said AMA Board Member Mary Anne McCaffree, MD.
The new policy encourages physicians to:
- Use privacy settings to safeguard personal information and content to the fullest extent possible on social networking sites.
- Routinely monitor your own Internet presence to ensure that the personal and professional information on the physician’s own website and content posted about them by others is accurate and appropriate.
- Maintain appropriate boundaries of the patient-physician relationship when interacting with patients online and ensure patient privacy and confidentiality is maintained.
- Consider separating personal and professional content online.
- Recognize that actions online and content posted can negatively affect a physician’s reputation among patients and colleagues, and may even have consequences for their medical careers.
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