The message and timing of the campaign are both perplexing, especially in light of BCBSNC’s other recent long-running media campaign admonishing the public to “stop looking for scapegoats” in our broader conversations about health care costs. Now BCBSNC has opted to blame physicians and hospitals simply because regulators have determined that, under state law, BCBSNC must first offer formal contract amendments before a provider’s fee schedule may be modified.
Related Bulletin articles:
Blue Cross Retreats on Imaging Reimbursement Reductions (5-25-12)
BCBSNC Pursues Appeal of DOI Decision on Multiple Radiology Reduction Policy (3-2-12)
DOI Sides with Medicine, Blocks Controversial BCBSNC Radiology Policy (12-9-11)
Joint Complaint Filed Over BCBSNC Radiology Services Reimbursement Policy (10-28-12)
UPDATE: BCBSNC’s Radiology Services Reimbursement Policy Revised and Reposted (10-7-12)
Blue Cross ads target hospital billing (7-20-12, The Charlotte Observer)